It’s a scenario that many businesses face: the sales numbers look great on paper, yet somehow the cash in the bank isn’t reflecting all that hard work. This disconnect between strong sales and weak cash flow can be unsettling; but it’s also common and solvable with the right approach. Understanding the Difference: Sales vs. Cash Flow Sales represent revenue you’ve earned, often recorded at the point a sale is made, regardless of when the cash is received. Cash flow, on the ot